Essential Characteristics Of A Home Page

So, you are making a website for your business. You are putting the right content, the right graphics, good designs and multiple pages with easy navigation. But, what is the most important part of the website? The homepage! This is the landing page for the viewers and this is the first page they see when they visit your site. As they say, the first impression is the last impression. Therefore, it is essential that you make the best impression on the minds of the viewers with the help of your homepage.

So, now the question arises, what all should you put on your homepage to make it attractive and yielding? Here are some ideas.

  1. Contact info

The homepage is the place where the users are usually looking for contact information about the company. You can either put in your information or attach a link for obtaining the same. You might be adding a lot of interesting information on the site promoting your business. But, if the potential leads are not being able to contact you from there, is will be a waste of useful content.

  1. Cover image

Nothing appeals to the minds of the viewers as the first impression of good web design. In this regard, it is essential to have a nice and attractive cover image. Ideally, this picture should be something that can describe the features of the business only by its graphics. This, essentially, adds more personality to the website homepage to keep the customers interested. It can also work to your advantage if you keep a picture on every image.

  1. Social media links

Viewers now want more than one way to connect with you and your business. Be it Facebook, Twitter, Instagram or others, you would want to be present across corners in the social media sphere. Also, you need to make these pages easily accessible and allow the potential clients to reach out smoothly. However, do not go overboard with your social media links on your homepage. Ensure to place these icons only on the sides or the footer and not scattered on the page.

  1. A call to action line

The whole purpose of your homepage is to attract the viewers to the content and then find interest to check the other pages. This is exactly what the call to action line in the homepage does. It takes the users to the next level by asking them to react to the content. You might offer some promotional discount or some offers to keep the viewers glued to the site. Build a relationship with your potential customer via this call to action line!

  1. Awards and recognition

Using success stories on your homepage can be a great way of making an impression on the users. Let the viewers know of that have been appreciated for your work and give them the confidence to trust you with their needs. The homepage is the best place for laying the foundation for these awards and recognition. The team at Marketing Quotes have done a beautiful job at the design of their website.

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